MPA-ES Module: Principles of Digitalisation and Transformation
Early in his career as a mechanical engineer, Dr Arnoud Franken appreciated that advanced technology alone cannot make change happen. Getting people to adopt new ideas and start behaving in particular ways requires more. Inspired to find out how to lead change that people are keen to rally around, he set out on a journey that bridged the worlds of engineering, the military, and business. Since then he has worked as a Professor of Strategy and, today, as a Senior Consultant in Strategy & Change with managers and executives around the world to lead strategic change and digital transformation with real impact.